BRANDING AND POSITIONING

Establishing a strong, defensible brand positioning is a make or break proposition. Yet many companies view their brand initiatives only in terms of communication, or they fail to effectively link their branding efforts to their overall business strategy.

We help businesses define and align their brand strategy with communication activities to maximize value. Through our brand positioning consulting services, we work with clients to define, differentiate and position brands to maximize customer relevance and competitive differentiation. We then identify specific brand action plans, including communication objectives, strategies and plans, delivered across the many points of brand contact to improve positioning appeal.